Electronic Arts is gearing up to include micro-transactions in more of the upcoming games, after discovering it to be a huge cash cow to the tune of $25 million a year. EA’s financial officer Blake Jorgensen had this to say on the matter in a recent conference call.
“We are building into all of our games the ability to pay for things along the way; to get to a higher level. And consumers are enjoying and embracing that way of business.” Said Jorgensen. He continues; “If you’re doing micro transactions and you’re processing credit cards for every one of those micro transactions you’ll get eaten alive. And so Rajat’s team has built an amazing backend to manage that and manage that much more profitably. We’ve outsourced a lot of that stuff historically; we’re bringing that all in-house now.”
I've highlighted the important parts for you there. So artistic integrity be damned, is this cheat codes for sale? Basically yes if you're asking me, which you're not, but hey that's what's on my mind.
What do you think about EA going micro-transaction crazy in future titles? Is there any games that would be fundamentally broken with this approach? It's hard to say until we see more of it. People didn't like it in Dead Space 3, but I found it to be pretty harmless and didn't touch it. If they do something like, say, selling weapons and XP in a game like Battlefield 4 (which, lets be honest has a pretty good shot of happening) I'm going to be angry. The question is, will enough people be angry enough not to buy it.
Let me know how you feel in the comments.